
There is absolutely no question that natural health supplement companies spend thousands of dollars each year on their marketing campaigns, all directed to help ensure that you believe their product is going to solve all of your problems.
But do they really?
Or are these claims more hype than reality?
Most of these products aren't exactly what you would call cheap so they are going to be quite an investment - especially if you're using more than a couple.
So let's take a closer look at this situation so that you can decide for yourself whether they are just hype or whether they are actually going to help you reach your goals.
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The Diet Factor
The very first thing and the most important thing that you need to keep in mind at all times when looking at these supplements that are available is the fact that they are just that - supplements.
Our bodies were designed to get nutrients from food.
Back in the ancient times, there wasn't a product that would easily deliver nutrient X to the body so that you could just take it and not worry about eating right.
You had to get these nutrients from real food sources. As such, the body is also designed to absorb nutrients far more effectively from real food sources than from pills.
These natural health supplements are beneficial for those who have certain food insensitivities and therefore risk falling deficient, but if you're using a supplement to make up for not effort putting in to get your diet on track, you are cutting a big corner.
Not only is the body going to use the nutrients you take in from whole foods better, but those foods are going to also provide you with fiber, satiety and energy - all of which you obviously need.
Someone who is eating nothing but junk on a day to day basis - chips, pizza, fast food and so on - and then supplementing with a good vitamin and thinking they are going to achieve optimal health is extremely misled.

The Company Background
The next thing that you should be considering about health supplements and whether they really live up to the hype is the overall background of the company.
How long has the company been in existence?
Does the company do thorough research on all products before releasing them into the market?
Are there research studies available citing the effectiveness of the supplement?
And, more importantly, what claims is the product making?
You must always question the product as much as you possibly can. Read customer feedback as this can be very telling about how the product stacks up overall.
The Risk Of Overintake
Another important point to consider as you look into the many different health products that are on the market is whether there is any risk of taking too much.
If you're using a product that is highly fortified and also making sure you are eating healthy as well, there is the risk of toxicity if you end up with too much of a certain nutrient in your body.
Some nutrients are just washed out of the bloodstream, but with others, more is not necessarily better. In rare cases it can even be toxic.
Additionally, you also need to read all of the ingredients carefully - not just the main one plastered all over the bottle - and make sure you know the effects they have on the body.
More and more people read "natural" and automatically think that means a product is safe to be using.
This is not always the case. In some instances, natural products, depending on any other health concerns or medications you are using, can be just as harmful as the non-natural ones, if you don't do your background research.
Speak to your doctor ahead of time before using a supplement to make sure that it's going to be ok for you and your unique situation. Especially if you are on health medication for any sort of ailment, make sure to not skip over this step.
So there you have the main points to remember about natural health supplements and whether they are really going to live up to the hype.
If you aren't careful, you could quickly find yourself wasting money and not getting the results you were hoping for, or worse yet, putting yourself in harm's way.
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